A site promoting an event in Barcelona can show its announcement to visitors in Spain. Framer’s November 3 Convert update adds country-based triggers for overlays and lets the Framer Agent work with the tools teams use to measure and test a site.

Audience and experiment are separate choices

The country condition determines who qualifies to see an overlay. Framer’s trigger guide describes how conditions can be combined with interactions such as waiting or scrolling. A regional event banner can use both controls, so it appears to the intended audience after a specific action.

The same release lets users ask Framer Agent to create, edit, and analyze funnels and A/B tests, and to add or edit triggers. A marketer can ask the agent to create a funnel for the steps from seeing a banner to signing up, then check that the selected events correspond to that journey. An A/B test answers a separate question about how variants perform.

Triggers are part of the Convert add-on. On a site using the update, check which overlay and audience the trigger targets, then confirm what the funnel counts before using the numbers to make a publishing decision.

Sources

Framer’s Convert update, November 3 · Framer’s guide to triggers

Stay curious. Choose thoughtfully.More news